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CONSUMER
RESEARCH

Experts in

Every year, out of 10 products launched...

only one becomes a success

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HOW TO INCREASE YOUR CHANCES OF

1

Understand consumer expectations

SURVEY WHO ?

CAPTURING PERCEPTIONS
AND LISTEN TO THE
needs
HIGHLIGHT interests
AND expectations

QUALITATIVE EXPLORATION

FOCUS GROUPS
PERSONALIZED INTERVIEWS

Frequancy of purchase ?

For who ?

Favorite ? why ?

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Replace what ?

What price ?

Advantages ?

TO BETTER UNDERSTAND

  • target customers

  • perceptions: myths, realities, knowledge, understanding

  • consumer interest, needs and expectations

  • motivating factors for a first purchase or repurchase: brands, packaging, mentions, logos

  • option, opportunity or renunciation costs linked to the choice: price, brand, taste, format, ecological impact, provenance

  • segmentations: convenience, special occasions, spontaneous purchase, to offer, children, person living alone

  • positioning: comparables from here and elsewhere, essential and distinctive aspects

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GUIDE THE COMPANY TO OFFER A DISTINCTIVE PRODUCT THAT MEET EXPECTATIONS

INSTALLATIONS

Mesure, compile AND analyze
DATA IN ORDER TO DEFINE 
A
factual PORTRAIT

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QUANTITATIVE VALIDATION OF APPRECIATION

TASTE OR USE TEST
CONTROLLED OR REAL ENVIRONMENT

A TEAM OF EXPERTS TO LIMIT BIAS AND CLEARLY DEFINE

  • objective: acceptability of the formulation, interest in a concept/product/packaging, positioning in relation to competitors

  • selection of respondents: current in the category, favorable or potential buyer, beyond the socio-demographic profile

  • optimal production conditions: preparation and service methodology

  • understandable and accessible questionnaire: choice of descriptors, scales, duration

  • simplified, impartial and strategic interpretation

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ANALYZE DATA FOR AN INFORMED DECISION AND IDENTIFY AREAS FOR IMPROVEMENT

INSTALLATIONS

COMPLEMENTARITY OF QUALITATIVE
AND QUANTITATIVE

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MAXIMIZE YOUR CHANCES OF SUCCESS WITH A COMBINED APPROACH

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Our team is ready to support you in your project

Don’t hesitate to contact us

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