CONSUMER RESEARCH
Experts in
products launched
Acting together
10
1
success
to improve this statistic
Predicting your chances of success
Identify desired improvements
Guide the go-to-market strategy
2 MAIN APPROACHES
QUANTITATIVE VALIDATION
EXPLORATION
QUALITATIVE
Measure, compile and analyze data
in order to define a factual portrait
Obtaining an interpretation based on
numerical results with statistical significance
Capturing perceptions and listening to needs
to highlight interests and expectations
To highlight and put into perspective the key elements that impact purchasing motivation factors
THE COMPLEMENTARITY OF QUANTITATIVE AND QUALITATIVE METHODS HELPS TO GUIDE
Business Strategies to Become More Competitive
MAIN ASSESSMENT OBJECTIVES
Positioning relative to competitors
Interest in the idea of a new product
Comparison of different product or packaging prototypes
Level of appreciation towards one or more products
Level of acceptability following certain modifications (formulation, change of packaging or format)
Selection of new flavors to launch for a range extension
Explanation of market share fluctuations and identification of areas for improvement
IMPORTANCE OF EACH STEP
SELECTION OF RESPONDENTS BEYOND THE SOCIODEMOGRAPHIC PROFILE
Current consumers of the product and/or a specific brand
Potential buyers in the category
Different client groups (children, teenagers, adults, senior citizens, etc.)
Best match among a pool of thousands of people
SELECTION OF OPTIMAL IMPLEMENTATION CONDITIONS
Assessment should be conducted under controlled conditions (CLT) or at home (HUT), if necessary.
Selection of a suitable methodology based on the objective
Limiting biases in relation to different aspects of preparation and service
Experienced team focused on rigor and standardization
DEVELOPING UNDERSTANDABLE AND ACCESSIBLE QUESTIONNAIRES
For a participant selection guide focused on purchased products
Formulation of structured, fluid and adapted online questionnaires
Development of discussion guides for groups, based on the questions asked.
Selecting the right descriptors and measurement scales
Optimal management of participants' attendance time and response capacity
Prioritizing questions according to objectives and the predominance of certain characteristics
Using vocabulary adapted to the clientele and their understanding
A SIMPLIFIED, IMPARTIVAL, AND STRATEGIC INTERPRETATION
Analysis of all data for an overall weighting of the results
An objective, external perspective, unbiased towards the client.
Several years of experience in interpretation allow for a more nuanced understanding of the results obtained.
A benchmark in terms of performance and interpretation in Quebec
The team's expertise allows for comparison with other achievements.
DISTINCTIONS
Experienced team with a methodological approach
agile and flexible
Each study is customized according to the objective and deadlines.
and the budget
Ability to perform
studies of more than
100 people per day
Implementation partners across Canada and in other countries
Modular production spaces that can be adapted to create the desired atmosphere.
Possibility of observing
distance learning
in real time
FACILITIES
QUANTITATIVE VALIDATION
QUALITATIVE EXPLORATION
