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CONSUMER RESEARCH
Experts in
Every year, out of 10 products launched...
only one becomes a success
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HOW TO INCREASE YOUR CHANCES OF success
SURVEY WHO ?
CAPTURING PERCEPTIONS AND LISTEN TO THE needs HIGHLIGHT interests AND expectations
QUALITATIVE EXPLORATION
FOCUS GROUPS
PERSONALIZED INTERVIEWS
For who ?
Frequency of purchase ?
Favorite ? why ?
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Replace what ?
What price ?
Advantages ?
TO BETTER UNDERSTAND
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target customers
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perceptions: myths, realities, knowledge, understanding
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consumer interest, needs and expectations
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motivating factors for a first purchase or repurchase: brands, packaging, mentions, logos
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option, opportunity or renunciation costs linked to the choice: price, brand, taste, format, ecological impact, origin
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segmentations: convenience, special occasions, spontaneous purchase, to offer, children, person living alone
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positioning: comparables from here and elsewhere, essential and distinctive aspects
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GUIDE THE COMPANY TO OFFER A DISTINCTIVE PRODUCT THAT MEETS EXPECTATIONS
INSTALLATIONS
Mesure, compile AND analyze DATA IN ORDER TO DEFINE A factual PORTRAIT
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QUANTITATIVE VALIDATION OF APPRECIATION
TASTE OR USE TEST
CONTROLLED OR REAL ENVIRONMENT
A TEAM OF EXPERTS TO LIMIT BIAS AND CLEARLY DEFINE
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objective: acceptability of the formulation, interest in a concept/product/packaging, positioning in relation to competitors
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selection of respondents: current in the category, favorable or potential buyer, beyond the socio-demographic profile
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optimal production conditions: preparation and service methodology
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understandable and accessible questionnaire: choice of descriptors, scales, duration
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simplified, impartial and strategic interpretation
ANALYZE DATA FOR AN INFORMED DECISION AND IDENTIFY AREAS FOR IMPROVEMENT
INSTALLATIONS
COMPLEMENTARITY OF QUALITATIVE
AND QUANTITATIVE
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MAXIMIZE YOUR CHANCES OF SUCCESS WITH A COMBINED APPROACH
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