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A 3-LEVEL APPROACH
A THREE-LEVEL APPROACH
The overall innovation process goes from ideation to product launch and sometimes even to optimization and range extension.
centre HUMAMI supports you in creating products that meet the needs of your customers.
An approach based on 3 levels depending on your objectives and your realities.
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The combination of our services and expertise allows us to support you
according to your objectives while adapting to your reality.
LEVEL 1 Familiarization
Familiarisation
Draw up a theoretical portrait of a product category in order to identify development opportunities
Compile and compare available data on packaging and websites
Highlight the main descriptors of appearance, aroma, texture and taste
Create a portrait of target customers and competition products
LEVEL 2 Exploration
Exploration
Through experimentation, highlight the factors allowing a product's chances of success
Discuss with target customers to understand interest and key purchasing factors
Experiment with uses and bring out distinctive features
Characterize products in order to highlight current or desired organoleptic aspects
LEVEL 3 Validation
Validation
Generate data to make informed decisions through quantitative analysis
Conduct quantitative studies to validate interest, appreciation and purchasE intent
Get a critical look and highlight distinctive features
Determine batch conformity, profile evolution or compare changes in production
POWERING Validation
changement
BENEFITS
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Generate adapted solutions
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Create links between actors
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Optimize execution
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Support integration
NEEDS
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Focused on listening and objectives
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Exploration of multiple avenues
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Multidisciplinary approach
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openness and flexibility
COMPANY
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Consumers
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Institutions
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Businesses
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Community
IMPACT
Maximize the chances of success of projects and solutions
