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A 3-LEVEL APPROACH

The overall innovation process goes from ideation to product launch and sometimes even to optimization and range extension.

 

Centre HUMAMI supports you in creating products that meet the needs of your customers.

An approach based on 3 levels depending on your objectives and your realities.

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The combination of our services and expertise allows us to support you

according to your objectives while adapting to your reality.

Failiarisation

LEVEL 1

Familiarization

Draw up a theoretical portrait of a product category in order to identify development opportunities

Compile and compare available data on

packaging and websites

Highlight the main descriptors of appearance,

aroma, texture and taste

Create a portrait of target customers

and competition products

Exloration

LEVEL 2

Exploration

Through experimentation, highlight the factors allowing a
product's chances of success

Discuss with target customers to understand interest and key purchasing factors

Experiment with uses and bring out distinctive features

Characterize products in order to highlight current or desired organoleptic aspects

Validation

LEVEL 3

Validation

Generate data to make informed decisions through quantitative analysis

Conduct quantitative studies to validate interest, appreciation and purchase intent

Get a critical look and highlight distinctive features

Determine batch conformity, profile evolution or compare changes in production

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PROPEL

Change

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NEEDS

  • Focused on listening and objectives

  • Exploration of multiple avenues

  • Multidisciplinary approach

  • Openness and flexibility

COMPANY

  • Consumers

  • Institutions

  • Businesses

  • Community

IMPACT

Maximize the chances of success of projects and solutions

DISCOVER OUR

distinctions

BENEFITS

  • Generate adapted solutions

  • Create links between actors

  • Optimize execution

  • Support integration

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