INTEGRATE CONSUMERS
IN A STRATEGIC APPROACH TO
IMPROVE RECYCLABLE
FOOD PACKAGING
THIS PROJECT ALLOWED US TO DISCUSS WITH
more than 200 consumers ABOUT PACKAGING, PERCEPTIONS, AND PREFERENCES. LEARN MORE ABOUT CONSUMERS TO
consider change in packaging as an opportunity.
IMPROVE NUTRITIONAL QUALITY
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RECOGNIZING PACKAGING AS A STRATEGIC TOOL FOR BUSINESSES
Since packaging is an integral part of consumer satisfaction, changes made by companies can also differentiate them from other products in the same category.
Satisfaction
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Perceptions
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OBJECTIVE
To improve local businesses' access to consumer concerns beyond the usual surveys and quantitative findings, in order to better guide them in making strategic decisions.
APPROACH
1
Gathering consumer expectations and perceptions regarding a variety of packaging and food products
An immersive approach with consumers will allow us to gather strategic and concrete information through a methodology that promotes the exploration of consumer perceptions.
2
Compile the results, highlight the findings, and create communication tools adapted to businesses.
The analysis of the results will highlight findings according to different topics and establish development avenues for companies.
3
PRODUCTION OF A SERIES OF WEBINARS TO PROMOTE KNOWLEDGE SHARING AND BUSINESS MOBILIZATION
Sharing findings will help to highlight the opportunities of eco-responsible packaging that can allow a product to stand out in the eyes of consumers.
This program, administered by the Fonds d'action québécois pour le développement durable (FAQDD) and financially supported by the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation (MAPAQ), aims to create opportunities for knowledge transfer in the field of eco-design of food packaging.
