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At Centre HUMAMI, consumers, businesses and communities are at the heart of the issues, projects and solutions. Our approach is collaborative, co-creative and attentive to needs to maximize the chances of success of projects and initiatives.
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25
years
Experience in sensory and consumer research
2023
Launch of the Centre HUMAMI, a subsidiary dedicated to sensory
100 +
Projects per year
The first center of sensory expertise in Canada, Centre HUMAMI was created on March 13th, 2023 to capture the perceptions, needs and expectations of the markets to maximize the chances of success of agri-food products and consumer goods that appeal!
Moved in October 2023
A NEW, unique place dedicated TO THE SENSORY AND CONSUMER APPROACH,
accessible AND CONDUCTIVE TO NETWORKING, COLLABORATIVE WORK AND EVENTS IN ORDER TO, support competitiveness AND MAXIMIZE BENEFITS
Centre HUMAMI is a subsidiary of Cintech agroalimentaire, an innovation and applied research center of the Cégep de Saint-Hyacinthe whose mission is to put its expertise at the service of innovation issues and the needs of the agri-food industry
VALUES
Dream, try
and accomplish
Create around the objective and the targeted outcomes, know how to think outside the box
Speed
and objectivity
Act like you would a friend, say the real things
Listen, observe
and feel
Being able to capture both said and unsaid information, openness to perceptions and situations
Synergy
and courage
Question yourself in order to propel yourself further, see challenges from different angles, points of view and approach
Heart
and passion
Building with the best
of us
People committed to maximizing the success of your projects and the benefits for society
Supporting companies to develop a competitive and innovative offer
Supporting food autonomy and industry in its growth
Multisensory platform serving as many businesses as possible
Include consumers, popularize information and raise awareness of informed choices
