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At Centre HUMAMI, consumers, businesses and communities are at the heart of the issues, projects and solutions. Our approach is collaborative, co-creative and attentive to needs to maximize the chances of success of projects and initiatives.

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25
years

Experience in sensory and consumer research

2023

Launch of the Centre HUMAMI, a subsidiary dedicated to sensory

100 +

Projects per year

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The first center of sensory expertise in Canada, Centre HUMAMI was created on March 13th, 2023 to capture the perceptions, needs and expectations of the markets to maximize the chances of success of agri-food products and consumer goods that appeal! 

 

Moved in October 2023

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A NEW, unique place dedicated TO THE SENSORY AND CONSUMER APPROACH,

accessible AND CONDUCTIVE TO NETWORKING, COLLABORATIVE WORK AND EVENTS IN ORDER TO,  support competitiveness AND MAXIMIZE BENEFITS

1er étage
1er étage
Groupes de discussion
Observation de groupes de discussion
Salle de réception
Bar - Salle de réception
Mute box - Salle de réception

Centre HUMAMI is a subsidiary of Cintech agroalimentaire, an innovation and applied research center of the Cégep de Saint-Hyacinthe whose mission is to put its expertise at the service of innovation issues and the needs of the agri-food industry

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VALUES

Dream, try
and accomplish

Create around the objective and the targeted outcomes, know how to think outside the box

Speed
and objectivity

Act like you would a friend, say the real things

Listen, observe
and feel

Being able to capture both said and unsaid information, openness to perceptions and situations

Synergy
and courage

Question yourself in order to propel yourself further, see challenges from different angles, points of view and approach

Heart
and passion

Building with the best
of us

People committed to maximizing the success of your projects and the benefits for society

Supporting companies to develop a competitive and innovative offer

Supporting food autonomy and industry in its growth

Multisensory platform serving as many businesses as possible

Include consumers, popularize information and raise awareness of informed choices

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