
EXPERTISE IN CAPTURING USER EXPECTATIONS TO GUIDE STRATEGIC DECISIONS
SURVEY WHO ?

OUR EXPERTISE
A QUEBEC REFERENCE FOR OVER 25 YEARS, SERVING THE INDUSTRY, NOW BEING LEVERAGED FOR STRUCTURING PROJECTS THAT BENEFIT SOCIETY.

Experts in
CONSUMER RESEARCH

Experts in
SENSORY
And
Part of marketing research that captures the preferences and purchasing behaviors of the target clientele in order to identify the key elements that will allow products to stand out.
Science widely used in the food industry in several countries to characterize products, highlight distinctive features and measure perceptible differences.
A TEAM TO HELP YOU:
CLEARLY DEFINE YOUR OBJECTIVE AND THE DIFFERENT POSSIBLE METHODOLOGIES
CONDUCTING STUDIES UNDER OPTIMAL CONDITIONS
SUPPORT FOR A STRATEGIC INTERPRETATION OF THE RESULTS
A TAILORED APPROACH FOR EACH MARKET



RETAIL MARKET
B2C
(Business to consumer)
BETWEEN COMPANIES
B2B
(Business to business)
HOTELS, RESTAURANTS
INSTITUTIONS
B2G
(Business to Government)
WHAT SETS US APART
AN APPROACH THAT WILL ADD VALUE TO YOUR SUCCESS
DREAM, TRY, AND ACHIEVE
SPEED AND OBJECTIVITY
LISTEN, OBSERVE AND FEEL
COURAGE AND EXCELLENCE
HEART AND PASSION
Create around the objective and the intended outcomes, and know how to think outside the box.
Act as you would for a friend, tell it like it is
Create an atmosphere conducive to communication and capture beyond the information and perceptions mentioned.
Questioning oneself in order to propel oneself further, seeing challenges from different angles and approaches
Let's build with the best of ourselves!
TEAM
PASSIONATE
AND DYNAMIC

An experienced and complementary team where intensity and difference guarantee success!
The entire group works together daily to maximize the impact of each project.
A UNIQUE AND DEDICATED PLACE

Accessible to both consumers and all stakeholders in the agri-food sector to promote training, networking and collaborative work.
PRESS RELEASES
.png)
